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Haopai  Feng
born in Shenzhen, China, in 1999. design begins with understanding the world. It is not creation out of nothing, but a way of seeing—discovering order in the ordinary, capturing relationships within chaos. Every project is a question posed to the surrounding environment: Why does this material behave so? How does light narrate a story? What ties bind humans and objects together? I strive to make design a lens that refracts invisible logics, emotions, and cultures into tangible forms.

That is precisely why design should not be confined by frameworks. I refuse to be bound by a single medium, style, or workflow. From graphics to space, from digital to physical, from commercial to artistic—I enjoy wandering across boundaries, allowing vocabularies from different domains to collide. Frameworks are meant to be understood, not obeyed; every cross‑disciplinary attempt loosens established rules and brings design back to its essence: understanding.

Repetition, to me, is the path to depth. It is not mechanical copying, but a patient dialogue—repeatedly engaging with the same theme, the same material, the same line, until overlooked details surface and ingrained habits dissolve. Each repetition is a slight deviation, accumulating into qualitative leaps. In my portfolio, many projects may appear independent, yet they are all persistent inquiries into fundamental questions: How can visual language be more distilled? How can brand narratives be more authentic? Repetition allows me to find the unfamiliar within the familiar, and to create surprise from stability.


EducationShenzhen University
Arts in Visual Communication Design
(Undergraduate)




Employment OPPO 
Visual Designer 
June 2025 – Present

Drivepro 
Art Director 
June 2023 – March 2025

Beijing Dingtai
Visual Designer 
June 2021 – February 2023





Skills5 years of hands-on experience 
as an Art Director and Visual Designer. 
Proficient in AI‑driven end‑to‑end 
creative workflows and mainstream 
design toolchains. Deeply collaborated 
with renowned enterprises. Led the 
full‑cycle implementation of numerous 
projects, with a strong personal 
aesthetic sensibility.


Key ProjectOPPO K‑Series Visual Reinvention
2026


AWHITE × Waldorf Astoria Plush Limited Art Exhibition
2024


Huang Bo Art Exhibition “Expectation” 
2024


“Go Wild” Mountain Culture in China 
2024


III SPACE Commercial Art Exhibition “Infinite Forms”
2023


The Master Craftsman
(Huddersfield × Dingtai Fabric Collaboration)
2022


Dingtai 910 Shirt
(Joint Charity Project with Bazaar Fashion)
2021


Dictum, Elit. Vestibulum
Gravida Congue
2023










Last Updated 8.10.26
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